By meeting with the owner directly and with team stakeholders, we got an extensive overview of this unique industry. From there, we researched the field and started exploring conceptual directions for the logo development. We dove deep into the possibilities for this new identity and ultimately combined symbolism for this “green economy” (trees representing nature, and a black arrow representing business profits). While we generated logo designs, we advised typography usage, color palettes, photography styles, consulted with printers, and recommended website programmers to help round out all brand assets for print and digital uses.